July 8th news, this morning, the State Administration for Industry and Commerce issued the "Interim Measures" of the Internet advertising management, search, electricity providers, social and other Internet industry advertising to make clear norms, and will be formally started in September 1st.
"measures" requirements, the Internet advertisement shall be distinguishable, marked "advertisement", to enable consumers to identify it is an advertisement. Paid search advertising should be significantly different from the natural search results. The requirements of medical, pharmaceutical, formula foods for special medical purposes, medical equipment, pesticides, veterinary drugs, health food advertising and other laws and administrative regulations shall be subject to the advertisement examination organ for the examination of special goods or services, advertising, uncensored, not released. The advertiser of the Internet advertisement is responsible for the authenticity of the content of the advertisement, the advertiser and the advertising operator shall perform the inspection documents and check the contents of the advertisement in accordance with the provisions of the advertising law.
for the State Administration for Industry and Commerce issued the Interim Measures for the management of Internet advertising, Baidu responded to the media, said: firmly support, will effectively comply with the implementation. Baidu believes that the new regulations will create a more fair, transparent and efficient business environment for the Internet advertising industry. Baidu will firmly support the new regulations, in accordance with the implementation, with the industry partners to promote the Internet advertising industry and the Internet industry more healthy development.
attached to the General Administration of industry and Commerce Interim Measures for the management of Internet advertising, the original
Order of the State Administration for Industry and Commerce of the
"Internet advertising management measures" has been adopted at the executive meeting of the State Administration for Industry and Commerce approved, is hereby promulgated and shall come into force as of September 1, 2016.
Secretary Zhang Mao
July 4, 2016
Interim Measures for the management of
(promulgated by Decree No. eighty-seventh of the State Administration for Industry and Commerce in July 4, 2016)
Article 1 in order to regulate the Internet advertising activities, protecting the legitimate rights and interests of consumers, promote the healthy development of the Internet advertising industry, maintaining the fair competition of the market economic order, according to the "People’s Republic of China advertising law" (hereinafter referred to as the advertising law) and other laws and administrative regulations formulated.
advertising activities using the Internet, the provisions of the advertising law and the provisions of these measures.
third hereof refers to Internet advertising, web sites and web pages, Internet applications such as Internet media, text, pictures, audio, video or other forms, directly or indirectly, to sell goods or services of commercial advertising.
Internet advertising as mentioned in the preceding paragraph includes:
(1) advertising of goods or services that contain links to text, pictures, or video;