is now the brand for the enterprise more and more important, the brand enterprises can survive for a long time, and the Internet developed today, many people can say most of the information from the network, then the enterprise how to use the Internet to build their own brands of
a, brand positioning
Before the production of
brand, first think about your brand, what are the advantages, in the industry, have what special advantages in this era of rich products, if you can not find the advantages, your own personality, is not based on, the wine is also afraid of deep alley, to shout out to people still know.
two, information coverage
in this era of information explosion, information can be everything. So the whole network coverage of information is necessary to do. Is to cover your information as much as possible in order to let more people know you. Let people know you are the first step. Tip: the author Tao Pengfei is to say that no one knows anything about you, so getting people to know you is a crucial first step. First, analysis of their products, and then analysis who are our customers, what is the real needs of the users in the user group?? then the user needs it most where you put your information, issued an important soft, then in other places, publish all kinds of information allows users to understand your brand, let the other do not say others know you this brand.
three, the site to create
according to their own brand characteristics to build the corresponding web site, must highlight the advantages of brand, not blindly to do a website, according to user needs to do, do not see their own company website, is for users to see, is convenient for users, so 1, must highlight the advantages of brand. 2, we must do a good user experience, so that users can get the brand information he wants. 3, customer service position, must let the user see in time. Finally, we must do industry rankings, is to let oneself have a belong to his name in the industry, can be given by others, can also create their own.
four, customer service system
in fact, the conversion rate, a large part of the customer service is the first. Can be a good answer to the user’s questions, and allow customers to get their information (especially for those who do not want to see the information) a lot of conversion rate here.
five, negative information to deal with
has a lot of people anxious to delete negative information, their actually not, the perfect enterprise does not exist, if too perfect to be trusted. So we should consider not to delete negative information, but a positive response, deal with the negative information, it is a responsible enterprise should do to escape, can not solve the problem, so we must solve the problem of honesty, let your users to see your attitude, so that he will love you more.
actually set up the brand, that is, to allow enterprises to separate from the product to sell this circle, selling products rather than selling culture. >