A few days ago in
Admin5 submitted an article named "role change: you still pick Witkey registration money task?", after they found my QQ then asked some questions about the promotion details. In fact, a lot of time to promote the effect is not good, are not suitable for promotion. Today to provide a train of thought, how to optimize their promotion.
Cui’s law and the defects of the general promotion
I don’t know what is Tracy’s law, according to the old habits, Baidu search, Baidu encyclopedia explanation is this: " Trish Law refers to: " " any work difficulty and the step number is proportional to the square: for example, the job was done the 3 step, the 9 is the work difficulty, there are 5 steps to complete the other work, 25 is the work difficulty, it is necessary to simplify the work flow. "
if we recall the general promotion, we found that they have too many steps. To the forum and post bar, for example, the general way to promote the forum and post it to leave a link to attract users to click on the registration. There are at least two drawbacks:
first, if the user is interested in clicking on the link, he left the forum or paste it, so he did not top paste; if the user is not interested, he will not top paste. In this way, no one posted, posts will sink, reading will decline…… Even more frightening is that the post with a link to the moderator is deep hatred in the flesh, it is difficult to escape the fate of being deleted.
second, too many execution steps. We assume that in Baidu Post Bar posted a popular post, there is a user to see, click on, also registered. Then this process, at least of the following steps: 1, users see this post; 2, the user clicks on the link into the registration page left; 3, users determine the credibility and value of resources; 4, user registration is completed. In this process, there are at least 4 steps, in accordance with the laws of Tracy, the difficulty is 16. As long as the user in any part of the hesitation, are likely to lead to failure. Therefore, the execution steps must be reduced.
The method of optimizing the generalization step with
‘s law of
in order to overcome the defects mentioned above, we need to do: 1, the user top paste; 2, reduce the steps. This is the kind of person I know who has done so (he has allowed me to publish his methods, because he says someone has started to do so):
first find the target population gathered, especially the forum post bar and QQ group. We take the forum as an example.
what is the target crowd? For example, we operate Long Hui 10 yuan membership promotion project for a long time, because the benefits mainly do money rebate business, so we need to find the target crowd is secretary Forum (they often tickets), women’s Forum (women is the main shopping), reading.