TripAdvisor has launched a new feature for primary

first_imgTripAdvisor has launched a new feature for primary property photos, which uses machine learning to auto select high-performing images for accommodation listings.The auto-select tool analyses a number of factors which user testing has shown to influence the impact of photos on engagement, from image resolution, orientation and sharpness, to whether there are people in the photo. The machine learning technology has been shown to select photos which drive higher levels of engagement from travellers, helping businesses feel confident they are putting their best foot forward on TripAdvisor.Accommodation owners have always been able to select their primary photo once they’ve completed their free registration for the Management Centre. They can choose from their own management submitted photos, or those that are contributed by travellers. Accommodation owners who would still prefer to manually select their primary photo can opt out of the new auto-select feature at any time and continue to choose their own primary photo via the Management Centre. “We know that good photos are a key part in attracting new guests,” said Martin Verdon-Roe, VP B2B Hotel Product & Marketing TripAdvisor. “According to research, 79% of TripAdvisor travellers said that photos were important when choosing to book an accommodation* and in more recent live site testing with partners we can see that optimised photo selection have been shown to increase user click through rates**. This exciting new feature capitalises on our strength in machine learning with insights from millions of professional and traveller photos across TripAdvisor to help properties make the best first impression to our global travellers.” Property owners can find out more about primary photo auto-select by clicking here accommodation listingshotelsTripAdvisorlast_img